Кафедра маркетингу та управління бізнесом

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Browsing Кафедра маркетингу та управління бізнесом by Subject "4-я промышленная революция"

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    Social responsibility of business: the challenges of the 4th industrial revolution
    (2018) Chala, Nina; Poplavska, Oksana
    In this article, the authors examine how the cyclical changes in socio-economic systems associated with the 4th industrial revolution affect the changes within the labor market. The authors demonstrate particular manifestations of the 4th industrial revolution in different countries to be influenced by existing (set) there models of economic behavior, values, and other socio-economic phenomena. As a result, today we see the specialization of countries, the formation of innovation centers and infrastructure within the world. The authors analyzed the aspects of the 4th industrial revolution in Ukraine and applied them to the infrastructure domain. This allowed the authors to highlight an effective management mechanism in the context of the 4th industrial revolution, namely CSR. Furthermore, the authors recommend a new model of CSR. Its key elements are the following: new aims (harmonization, sustainability), principles (partnership, trust, strategic thinking and innovation) and tools along with close cooperation between centers for science and education and companies. Among the main reasons that motivate corporations to approve the given CSR model are the following: the change of the social structure within the society, the emergence of two-dimensional joint use/consumption business models that can cause violations and risks in the protection of consumer rights and business ethics.